Stories

Embroidery in London has always been an expression of excellence. From the ceremonial regalia of the King’s Guard to contemporary fashion and interiors, the city’s relationship with embroidery runs deep...

Interior design is embracing a renewed appreciation for tactile richness and artisanal detail. Embroidery for interior design, once confined to runways and royal ceremonies, is now a defining element...

Based in London and founded by industry experts Jessica and Eleanor Pile, Norica Studios brings over 13 years of artisan-level experience to every commission. The studio combines...

Sisters Jessica and Eleanor Pile grew up in Sevenoaks, Kent, sketching dream hotels and redesigning their bedrooms with imagined spiral staircases and indoor pools. With time and experience...