Based in London and founded by industry experts Jessica and Eleanor Pile, Norica Studios brings over 13 years of artisan-level experience to every commission. The studio combines hand embroidery, machine embroidery, sampling expertise and bespoke craftsmanship to support designers, brands and creators at every stage of their project. Embroidery is a catchall term and in this blog post we’re going to unpack what that actually means and the diverse services we can provide.
Hand embroidery remains one of the most expressive forms of textile craft. At Norica Studios, it’s practiced with both historical respect and a contemporary eye. Techniques such as goldwork, silk shading and tambour beading offer depth and luxury.
Ideal for pieces that call for individuality and refinement, hand embroidery allows limitless creative expression. It’s especially suited for bespoke fashion pieces such as blazer badges, couture embellishments or heirloom table linens. The small-scale, precision-driven nature of hand embroidery makes it a natural choice for commissions that are deeply personal.
Norica Studio’s design experts reinterpret your ideas by examining your inspiration images, through detailed conversations or through collaborative development. Our job is to interpret your vision and translate it into the language of embroidery. Like all good things, it starts with a conversation. We assess a multitude of factors that determine the best approach. With years of experience in design and in hand embroidery, we can recommend the best suited techniques and approaches for your unique project. With hand embroidery, careful planning, mindful material choice and precision work are needed. With every client project, we bring these skills and more.
Norica Studio's expertise in hand-guided machine embroidery bridges the worlds of hand and machine. This method uses a machine guided by a skilled operator, allowing for controlled shading, mixed stitch styles and intricate textures.
It’s an ideal solution for larger-scale work, such as banners, tapestries, upholstery panels or art installations, where fine contrast and organic detail are essential. The technique allows textural versatility creating stitches such as moss stitch or chain stitch for a tactile surface.
Hand‑guided machine embroidery brings together repeatability and subtlety. It is a refined option where scale matters but the skilled eye and spontaneity of the artist remain a priority.
When durability, speed and reproducibility are key, machine embroidery, also known as digital machine embroidery, offers an easy and elegant solution. Norica Studios deliver this service for high-use items like patches, badges and uniform elements .
With digital precision, you benefit from consistent stitch density, clean edges and long-lasting colour, making it perfect for logos, branding or daily-use textiles. It’s cost-effective without sacrificing quality, making it a strong choice for clients in retail, hospitality or corporate settings.
Every Norica Studios project begins with embroidery sampling, a step often overlooked. We treat sampling as an essential creative step, not just a technical formality.
But at Norica Studios we can also offer sampling as a dedicated service to help you refine your embroidery ideas. A single embroidery is produced as a sample to determine how textures render, how light interacts with threads and how it looks in context. This process is repeated until you are happy with every aspect of the design. With Norica Studios, the sampling process builds confidence, giving you tangible results before you commit to large scale production.
Understanding which technique suits your vision is vital. Here are key features of each service:
At Norica Studios, craftsmanship, creativity and collaboration form the foundation of every embroidery service. Whether you seek hand embroidery artistry, machine embroidery scalability, or fully bespoke embroidery services, you can rely on our vision-driven expertise without compromise.
If you are a designer, brand or creative professional seeking a trusted partner for custom embroidery, reach out to begin a conversation. Let us help you stitch beauty into every piece.
For inquiries and consultations, please contact us
