Interior design is embracing a renewed appreciation for tactile richness and artisanal detail. Embroidery for interior design, once confined to runways and royal ceremonies, is now a defining element in both residential and commercial interiors. At Norica Studios, sisters Jessica and Eleanor Pile are at the forefront of this movement, offering bespoke embroidery for interiors that transform spaces through texture, storytelling and elevated craftsmanship.
From vast tapestries to modest wall hangings and colourful scatter cushions, interiors have always benefitted from the drama and luxury well-chosen textiles can provide. Paired with rich embroidery, these textiles add depth and dimension to interiors, offering a luxurious tactile layer that enriches the sensory experience of a space. Whether it’s the intricate hand embroidery production on a cushion or the precise machine embroidery production on a wall panel, these details contribute to a room’s character and ambiance.
Incorporating embroidery for interior design allows for a fusion of traditional techniques with contemporary aesthetics to create emotionally resonant and visually engaging environments. With home decor increasingly becoming a personal expression of taste and personality, custom embroidered textiles for interiors allow for finer personal details that truly shine.
The debate rages on as to whether hand embroidery or machine embroidery is superior. At Norica Studios, we harness the strengths of both to cater to diverse design needs.
Hand embroidery production is ideal for projects requiring a deeply personal touch. It offers unparalleled detail and uniqueness. Each sequin, stitch or bead is a testament to craftsmanship, making it perfect for bespoke pieces that demand individuality. Designs can be rich, complex and precise, or loose, organic and spontaneous. While hand embroidery is best suited for smaller areas, with years of experience, experts are capable of creating designs that express an artisan vision that can be seen from the adjoining room.
Machine embroidery production, on the other hand, is invaluable for larger-scale projects or designs requiring precision and uniformity. It provides efficiency without compromising on quality. Advanced technology allows for intricate patterns to be replicated, ensuring consistency across multiple pieces. In the hands of design experts, modern machine embroidery delivers rich textures and tangible dimensions.
By integrating both methods, Norica Studios delivers custom embroidered textiles for interiors that balance artistry with functionality.
Current interior design trends highlight a resurgence of embroidered elements, reflecting a broader appreciation for handcrafted details:
These trends underscore the versatility of embroidery for interior design, serving both decorative and functional purposes. But embroidery is a richly decorative style that has proven itself timeless, capable of shifting mood and softening contemporary design.
Norica Studios’ bespoke embroidery services are designed to enhance a wide variety of interiors, combining craftsmanship with context to create pieces that feel both intentional and enduring.
By tailoring each project to the specific needs and aesthetics of the space, Norica Studios ensures that embroidery serves as a cohesive and enhancing feature.
Embroidery can be woven into interiors in surprising and impactful ways, far beyond cushions and wall hangings. Imagine custom embroidered textiles for interiors used as fabric room dividers or panels that gently filter light while adding a layer of art and texture. Upholstered walls benefit from machine embroidery production, where tailored motifs echo the furniture’s shape and style, or add sound-softening qualities in hospitality settings.
A famously luxurious embroidery technique, that has made its presence felt in palaces, chateaux and castles for centuries, is goldwork. This embroidery technique uses fine metal wires, to create rich, textured surfaces that play with light and create drama in any setting. While the name goldwork suggests, gold ornamentation - the materials used can come is a vast array of colours. The technique is especially prized for complexity and detail, inviting close inspection. Norica Studios have used goldwork embroidery in ornate wall hangings, bespoke artworks and even soft furnishings.
For a more subtle sense of luxury, the technique known as trapunto adds raised quilted effects to headboards, drapes or ottomans. By layering fabric and padding, then embroidering with a raised satin stitch, it produces a tactile, sculptural surface that’s both beautiful and inviting. These puffy accents can be used across residential and commercial goods, from plush lounge seating to restaurant banquettes.
Elegant draperies can feature embroidered borders or entire embroidered panels, hand-embroidered or machine-made, to frame windows with craftsmanship. In restoration projects, bespoke embroidery for interiors can be applied to vintage textiles, reviving heritage designs in churches, historic homes or listed properties without compromising authenticity.
Even free-standing screens become canvases for embroidery, blending hand embroidery production and machine embroidery production in alternating sections to highlight textures and patterns. These screens work well in luxury retail, hotel lobbies or private residences, creating intimate spaces that remain visually open.
Incorporating bespoke embroidery for interiors into design projects offers a unique opportunity to blend tradition with innovation. Whether seeking to add a subtle accent or a bold statement piece, embroidery provides a versatile medium to express creativity and individuality.
At Norica Studios, we’re committed to delivering high-quality custom embroidered textiles for interiors that enrich spaces and resonate with clients’ visions. Innovation isn’t a word often associated with embroidery, but we look at each project with a fresh eye. We consider modern materials, adapting historic techniques, combining styles and designing in a contemporary style. At the same time we’re immersed in history and heritage, and know when to respect and lean into tradition. With innovation and heritage at the heart of everything we do, we routinely prove that despite 2000 years of embroidery history, in the right hands, embroidery can still surprise and delight. From concept to installation, every step is guided by artistry, precision and thoughtful collaboration. We invite interior designers, architects and creative studios to explore the potential of embroidery for interior design in their upcoming projects.
Founded by sisters Jessica and Ellie Pile, Norica Studios embodies a fusion of expertise in embroidery and interior design. Jessica brings a wealth of experience from her decade-long tenure as a production director at a leading embroidery house, Hand & Lock, while Eleanor contributes her architectural and interior design insights, having worked within architecture, urban development and sustainability for the last 8 years. Together, they offer a comprehensive approach to bespoke embroidery for interiors, ensuring that every project is aesthetically compelling and site specific.
Their collaborative process involves close engagement with clients, from initial concept development to final execution, ensuring that the embroidered elements seamlessly integrate with the overall design vision. Every project is treated as an individual creative journey, whether it’s a single embroidered motif for a family home or an expansive installation in a commercial property.
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